USING AN AI PIPELINE FOR STARBURST TO CREATE MODULAR CONTENT THAT IS “DIFFERENT EVERY TIME”

Our friends at DDB Chicago and Critical Mass came to us with an innovative opportunity for their client, Starburst. They wanted to pay-off their creative tagline “Different Every Time” by creating unique animated worlds “unlocked” by consuming a Starburst. The trick is they wanted to create a LOT of different versions of the video and use a mixed media pipeline that leverages AI to develop the animation styles of the worlds.