Genesis
This short film was entirely created by artificial intelligence.
USING AN AI PIPELINE FOR STARBURST TO CREATE MODULAR CONTENT THAT IS “DIFFERENT EVERY TIME”
Our friends at DDB Chicago and Critical Mass came to us with an innovative opportunity for their client, Starburst. They wanted to pay-off their creative tagline “Different Every Time” by creating unique animated worlds “unlocked” by consuming a Starburst. The trick is they wanted to create a LOT of different versions of the video and use a mixed media pipeline that leverages AI to develop the animation styles of the worlds.
Gucci
Gucci
Utilizing AI technology, vocals were generated AI LIFE Engine and performed by the world's first autonomous musician robot, Alter 3. In celebration of the 75th anniversary of the bamboo top-handle bags, the House showcases a modern adaptation of an ancient Japanese story called 'Taketori Monogatari (The Tale of the Bamboo Cutter).' The narrative, directed by Makoto Nagahisa, revolves around self-discovery and true love in a Tokyo that blurs the lines between reality and dreams. Hikari Mitsushima, Aoi Yamada, and Eita Nagayama, dressed in ensembles from the Gucci Love Parade collection, take on leading roles in the story, casting new light on the Gucci Bamboo 1947 and Gucci Diana Beloved lines.